Freelance Copywriter & Content Writer

From fieldwork to freelance —
same drive, different stance.

I help businesses communicate clearly and honestly — naturally drawn to sustainability, eco-brands, and purpose-driven work.

Ma. Cleo Ceño – CleCreatives
HubSpotContent Marketing Certified
BrevoEmail Marketing Certified
Xero CertifiedProfessional (Score: 92)
TESDA NC IIIBookkeeping
CopywritingSustainability ContentEmail MarketingAd CopyBookkeepingXeroEnvironmental WritingBlog ArticlesBrand StorytellingCopywritingSustainability ContentEmail MarketingAd CopyBookkeepingXeroEnvironmental WritingBlog ArticlesBrand Storytelling

About Me

Hi, I'm Cleo.

Copywriter, content writer, and bookkeeper — with roots in environmental science and real field experience.

Ma. Cleo Ceño
Copywriter · Content Writer · Bookkeeper
Sustainability Eco-Brands Copywriting Bookkeeping Xero TESDA NC III
macleoceno@gmail.com

I have a BS in Environmental Science and spent two years doing real coastal and marine field monitoring at Jewelmer International Corporation in Palawan. That work taught me to observe carefully, document accurately, and communicate findings clearly — skills I now bring directly into writing and bookkeeping.

What I Do

Ad copy & social media content
Email marketing campaigns
Sustainability & blog articles
Product descriptions & storytelling
Full-cycle bookkeeping (Xero)
Financial records & reporting

Certifications

TESDA Bookkeeping NC III
Xero Certified Professional
HubSpot Content Marketing
Brevo Email Marketing

What I Offer

Services

From compelling ad copy to accurate financial records — I bring the same precision and care to everything I do.

Copywriting & Ad Copy

Facebook and Instagram ads, email marketing campaigns, and product storytelling designed to convert — especially for eco-friendly and workspace brands.

Environmental Content Writing

Well-researched blog articles, website content, and sustainability communications that are clear, accurate, and engaging for eco-conscious audiences.

Bookkeeping & Financial Records

Full-cycle bookkeeping using Xero, Excel, and Google Sheets. TESDA NC III certified with expertise in journal entries, ledger posting, and financial statement preparation.

Tools & Tech Stack

Applications I Work With

The platforms and tools I use to deliver quality copywriting, content, and bookkeeping work.

AI & Research
🤖
ChatGPT
AI writing assistant
Claude AI
AI writing & research
🔍
Perplexity
AI-powered research
🌐
Google Search
Fact verification
Writing & Content
📝
Google Docs
Document writing
🎨
Canva
Visual design
📧
Brevo
Email marketing
📊
HubSpot
Content & CRM
📱
Meta Ads
Ad platforms
🌐
WordPress
Website & blog publishing
✍️
Medium
Article publishing
Bookkeeping & Finance
📒
Xero
Cloud accounting
📗
Microsoft Excel
Spreadsheets
📊
Google Sheets
Spreadsheets
Communication & Collaboration
💬
Slack
Team communication
🗂️
Google Workspace
Docs, Drive & Gmail
🐙
GitHub
Portfolio & file hosting

Copywriting Portfolio

Ad & Email Copy Samples

Facebook/Instagram ads and email marketing copy created for CleCreatives — a sustainable workspace brand.

Ergonomic Chair Ad
Facebook / Instagram Ad

Goal: Drive conversions for an eco-friendly workspace brand

Comfort that works as hard as you do.

Ergonomic support for better posture, all-day comfort, and a healthier you.

  • ✔ Adjustable lumbar support
  • ✔ Breathable mesh design
  • ✔ Built for all-day comfort
Upgrade your workspace →
Eco-Friendly Cleaning Supplies Ad
Facebook / Instagram Ad

Goal: Promote eco-friendly products to environmentally conscious buyers

Clean space. Clean planet.

Eco-friendly cleaning supplies that are safe for your team and kinder to the environment.

  • 🌿 Plant-based ingredients
  • 🌿 Non-toxic and biodegradable
  • 🌿 Safe for people and planet
Make the switch today →
Standing Desk Ad
Facebook / Instagram Ad

Goal: Highlight product benefits to boost workplace wellness purchases

Work your way. Every day.

Height-adjustable standing desks that help you move more, feel better, and do your best work.

  • ↕ Smooth height adjustment
  • ⚡ Boosts energy and focus
  • 🛡 Built strong. Built to last.
Elevate your workspace →
Email Marketing Sample
Email Marketing Copy

Goal: Re-engage subscribers and drive traffic to a sustainable product store

Let's build a better workspace — together.

Subject: Let's build a better workspace — together.

Hi {First Name},

At CleCreatives, we believe great businesses are built in spaces that support people and protect the planet. That's why we offer eco-friendly, ergonomic, and efficient solutions designed for today's modern workplaces.

Whether you're upgrading your chair, switching to a standing desk, going paperless with a label printer, or making the switch to non-toxic cleaning supplies — we've got everything your workspace needs to work better and do better.

Sustainability is more than a choice — it's our commitment.

Shop the full collection →
Solar Panel Ad
Facebook / Instagram Ad

Goal: Drive solar inquiries from homeowners, businesses & eco-conscious consumers

The sun is free. Your electricity bill shouldn't be this high.

Every day the sun rises — and every day most homes let that energy go to waste. Solar power isn't just for the eco-conscious. It's for anyone tired of watching their electricity bill climb.

  • ✅ Slash your monthly electricity costs
  • ✅ Reduce your carbon footprint
  • ☀️ Energy that pays for itself over time
Get Your Free Solar Quote →
Solar Email Marketing
Email Marketing Copy

Goal: Nurture leads and convert prospects into solar energy customers

Your roof could be paying your bills — here's how.

Subject: Your roof could be paying your bills — here's how

What if your biggest monthly expense could practically pay for itself? Once installed, solar panels quietly go to work every day — turning sunlight into savings and reducing your dependence on the grid.

The earth gives us everything. Solar is one way we give a little back — while keeping more in our pockets.

Calculate Your Savings →

Blog Writing Portfolio

Research-Based Articles

Long-form sustainability content that breaks down complex environmental topics into clear, engaging reads.

Consumer Education · Sustainability

How to Tell If a Brand Is Truly Sustainable (Before You Buy)

Sustainability has become one of the most powerful marketing terms today. As brands increasingly claim to be "eco-friendly," greenwashing has become a growing concern — even flagged by United Nations bodies. This article gives readers practical tools to separate genuine sustainability from clever branding.

Topics covered: verifiable brand claims, third-party certifications, transparency red flags, buzzword pitfalls, and full product lifecycle thinking.

📅 March 2026 🌿 Sustainability · Consumer Guide

Fashion Industry · Environment

The Rise of Sustainable Fashion: Why Eco-Friendly Products Matter

Fast fashion has made clothing affordable and endlessly available — but at a serious environmental cost. The UN Environment Programme reports the fashion industry contributes roughly 10% of global carbon emissions. This article explores what sustainable fashion actually means and why it matters.

Topics covered: the real cost of fast fashion, sustainable materials, microplastics, supply chain transparency, and why consumer choices drive change.

📅 March 2026 🌿 Fashion · Environmental Impact
Read Full Articles Here

Why Work With Me

What You Can Expect

I focus on clarity, structure, and consistency — delivering work that helps businesses communicate better and operate smoother.

Science-Backed Environmental Writing

I don't just write about sustainability — I studied it. My Environmental Science degree means the content I produce is accurate, credible, and resonates with eco-conscious audiences.

Detail-Oriented & Organized

Whether it's a paragraph of copy or a set of financial records, I treat every task with the same careful attention to detail. Nothing slips through the cracks.

Reliable & Responsive

I respect deadlines and keep communication clear. You'll always know where things stand, and I respond within 24 hours.

Fast Learner, Broad Skill Set

From ad copy to accounting, I bring a versatile combination of skills that most freelancers don't. One person who can write your content and organize your books.

Let's Work Together

You've got a brand worth writing about. I'll help you say it clearly, accurately, and in a way people actually remember.

Get in Touch →

Or email me directly at macleoceno@gmail.com